retail
A store remodel feels like progress because it's visible and finite. Operational problems like stockouts and slow checkout are the real reason customers leave, and they're cheaper to test first.
ecommerce
Adding sales channels feels like free revenue, but each marketplace brings its own fees, returns, and fulfillment rules. A framework for deciding when to say no.
agriculture
Farmers markets let food entrepreneurs test pricing, packaging, and demand with low overhead, but the data they generate has real limits when it comes to scaling.